Journal

As we work through our business practices, aligning how we operate with those required to be certified as a B Corp business, we have come to understand more about our carbon footprint and our inability to change some areas quickly enough. That has nothing to do with wanting to change them and more about the physical environment we operate in, plus having the cash to make some of the big moves straight away. Our aim is to eliminate as much carbon as we can, however with shops in different regions we freight product to them, we visit them and use...

Our original Kool Kiwi prints were launched in 2013.  With shades and Nike shoes they cut a dashing figure.  Over the years we have been talked sternly to by several large brands, and so Kool Kiwi Two had the direct use of the Nike swoosh on their shoes removed. Recently Kool kiwi three was released. And all we can say is thank goodness there is no sound associated with our T shirt, otherwise as wearers of this rather cool t shirt you might be being tracked. We read recently that….. The Verum Group, a leading New Zealand environmental consultancy has...

When launching a new brand look it is probably normal to hype it up saying “We have refreshed our logo to reflect who we are today and to symbolize our future. We analysed our values as an organization and created a brand identity that reflects those values.” For us that’s not really the case. Sure, we have relooked at our values but they haven’t dramatically changed and yes we have looked at our future. But in reality it was all about feeling good about ourselves. While we have been told repeatedly  “we are all in this together” we have felt...

The challenge of creating art for our t-shirts is twofold.  We look for a relevant saying and then pair it up with an image that gives it meaning.  We look for the unexpected or the humorous in the marriage between those two elements. In the case of a recent kids t-shirt the artists paired up a saying “Just roll with It” and the image of the front end of a motor bike. So, the saying just roll with it for us is about dealing with and adapting to unexpected changes or challenges.  Don’t over think it just go with it. In searching...